Thursday, February 28, 2008

A little off topic: Flash Match Filters and a White Balance Filter

I'm a novice with cameras. I like taking pictures, but I of the point and shoot school of thought.

A good friend of mine is a professional photographer. He is starting up a business of providing "clever photo accessories." If you are into photography you might be interested.

He has started out with two products: a set of Flash Match Filters and a White Balance Filter. Here's the information:

Phoxle™ Flash Match Filters
Phoxle™ Flash Match Filters conveniently match the color temperature of on-camera photo flashes to various ambient light conditions. Without Flash Match filters, photographers have to choose to white balance for the flash, or the ambient light. That choice leads to pictures with color-casts in the foreground or background (go here for examples). With Flash Match filters, photographers can approximately match the flash to the color of the ambient light and get much more pleasant and appealing color in their flash photographs.
Phoxle™ Flash Match Filters are designed with patent pending Spectresce™ technology, and are extremely easy to use. The photographer simply selects a color temperature filter from the booklet, peels the filter out, sticks it on the flash, and checks the color balance. When the shoot’s over, the filter peels off of the flash and goes back in the booklet.


Phoxle™ SpectraSnap™ White Balance Filter
Phoxle™ SpectraSnap™ White Balance Filters make getting accurate and pleasing color a snap. In-camera auto white balance functions are convenient, but not always accurate. Using SpectraSnap to make custom white balance exposures, photographers will see richer and more accurate colors in many shooting environments. And, the SpectraSnap unique over-the-hood mounting makes it easy and convenient to use with all lenses up to 120mm in diameter.
Phoxle™ SpectraSnap™ White Balance Filters are precision engineered using patent pending Spectresce™ technology to deliver very precise white balance exposures in a wide variety of conditions. They have very flat spectral responses, and very good radial sensitivity and color accuracy. Before and after photo examples, and typical performance characteristic graphs may be found on the company website.

You can order these products from the Phoxle Online Store.


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