Wednesday, November 11, 2009

Interesting: How we come across information affects us

This is fascinating. A study found that the Internet search process affects cognition, emotion of the searcher. There was a difference between if someone was searching for specific information, or just happened across it while surfing the internet:

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Nearly 73 percent of all American adults use the Internet on a daily basis, according to a 2009 Pew Internet and American Life Project survey. Half of these adults use the Web to find information via search engines, while 38 percent use it to pass the time. In a recent study, University of Missouri researchers found that readers were better able to understand, remember and emotionally respond to material found through "searching" compared to content found while "surfing."
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The article concludes with:

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The researchers also found that information was better understood and remembered when individuals conducted specific searches for information. In a previous study, Wise tested the effects of searching and surfing on readers' responses to images and found similar results.
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Technorati tags: internet, education

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