Wednesday, February 21, 2007

Self help online

Several years ago the self help book industry had a major change with the Dummies Books. Each book had a basic pattern of explaining some concept or skill to the reader. Customers felt comfortable with the name brand. Sales were good. Others copied this approach, for example the Complete Idiot's Guide.

This approach has moved online. I've come across the Beginner's Guide. They have sections on horseback riding, snowmobiles, and even homeschooling. The sections are not as long as a full fledge book, but maybe over time more content will be added.

I am often amazed at how technology prompts change in the business world. Decades ago it was almost impossible to get specialized information. Years ago it was merely expensive or time consuming. Now we are overwhelmed with information, and it is free.

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