Promoting your blog

I mentioned a couple months back that Glenn Reynolds (of Instapundit) said: "The key to good blogging is simple: having something interesting to say, and say it well." After blogging for over nine months I recognize the truth of his statement. It is very important to write well. Readers will not come back if they can't figure out what you are saying, or if it is dry and uninteresting.

And beyond good writing it is important to spend effort promoting your blog. Gilbert and Sullivan say in Ruddigore: "If you wish in the world to advance . . . you must stir it and stump it, and blow your own trumpet, Or trust me, you haven'ta chance!"

The following are some effective ways for attractring a wider audience:

x) Tell friends and family. Don't be pushy, but mention that you are blogging, especially when you post something they might want to read.

x) Add the URL to your sig file - Most mail tools allow you to put text in what is called a signature file. This gets appended to each and every email you send out. This is a polite way to advertise the existence of your blog.

x) Join a blog carnival - Blog carnivals provide a way for new readers to learn of your blog and check it out. A few readers will come back. Many times after participating in a blog carnival we've noticed an increase in traffic. My rule of thumb is for every hundred readers from a carnival we'll get three to five who will come back as regular readers. (I don't have any hard data to support this, it just seems to be about right.) Click on Blog Carnival to check out hundreds of carnivals. There are sure to be a couple right up your alley.

x) Host a blog carnival - After you've been in a few carnivals you might want to consider hosting one. Be warned, it is a lot of work. To give you an idea of just what is involved in hosting a carnival read Be The Host With The Most. This is the best description I've found on putting together a carnival. If you are a real glutton for punishment you can start up a blog carnival.

x) Comment - Read other blogs and comment. You might provide more information, or ask a question. You might even disagree, but as a guest in another person's blog you should be polite. Most blogs have a way for a reader to follow a link back to your blog. Sitemeter shows us that some readers are coming in from comments we left on other blogs.

x) Use tags - Adding tags to the end of your post can help search engines zero in on the key issues you are writing about. I wrote last week about how to quickly add tags.

x) Use News Aggregators - Some of the more popular news aggregators are Slashdot, digg, and reddit. You can registor and then submit a link. Both Slashdot and digg are focused on technology issues. Reddit is more general purpose. Other people vote on how interesting they find the link. The more votes a links gets the longer it will be visible. I have submitted many Carnival of Homeschooling to reddit. Putting a link into reddit seems to provide twenty to forty hits. (You can check out my submissions. As Judy Aron is often saying, I'd appreciate your vote.) Here is a list of News Aggregators. I haven't checked them all out.

x) Use del.icio.us - I just started using del.icio.us. Services like reddit are short lived. You post a link and if you are lucky the post might stay up for a couple hours to a couple days. del.icio.us has a different focus. It is like having your favorites online, anywhere you have access to the interrnet. For example I recently entered many of the blogs and web sites I like and try to follow. The way this can help is as other people enter their favorite blogs and web sites, they may be added to popular and recent.

x) Place an ad - I haven't done this yet, but I wondered about services like Blog Ad Swap and Text Link Ads. One of these days I may give them a try.


If you are still looking for additional ideas on how to promote your blog, check out 101 Ways to Build Link Popularity or Audience Building.

Please let me know if you have found other ways for promoting your blog.


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