Thursday, August 20, 2020

Google may drive the final stake through traditional college education

Google Has a Plan to Disrupt the College Degree explains: Google's new certificate program takes only six months to complete, and will be a fraction of the cost of college.

The article starts with:

"Google recently made a huge announcement that could change the future of work and higher education: It's launching a selection of professional courses that teach candidates how to perform in-demand jobs. 
These courses, which the company is calling Google Career Certificates, teach foundational skills that can help job-seekers immediately find employment. However, instead of taking years to finish like a traditional university degree, these courses are designed to be completed in about six months."

later the article has:

"Google didn't say exactly how much the new courses would cost. But a similar program Google offers on online learning platform Coursera, the Google IT Support Professional Certificate, costs $49 for each month a student is enrolled. (At that price, a six-month course would cost just under $300--less than many university students spend on textbooks in one semester alone.)"

I assume the Google Career Certificates program will be able to scale up without too much trouble.  An important concept in economics is that if other alternatives become available the demand an high priced product will drop, resulting in a push for lower prices.  There are roughly about six million students in American colleges and universities.  If the Google Career Certificates program takes even just 1%, traditional higher education will suffer.

Hat tip: Instapundit

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