Monday, April 18, 2011

A powerful message

A friend sent this out over the weekend:


Luke said...

The framing of a message--be it marketing, or politics, or religion--dramatically effects how we see and respond to it. May we learn to communicate well for the benefit of those around us.


Henry Cate said...


If you haven't already read it, you might check out Made to Stick. The focus on the book is how to make a message sticky. Good book. Good points.

Henry Cate said...

I think they did a great job in making this sticky: Fight of the Century: Keynes vs. Hayek Round Two.