Monday, April 25, 2011

Advertisers recognize boys and girls are different

Raising Read Men has a interesting post.  In Stereotypes or Created Types? Melanie reports on some research about toy advertisements for boys and girls:

The words used in advertising toys for boys are things like battle, power, heroes, action, stealth, and mission, while the words used to advertise to girls are love, fun, friendship, magic, babies, mommy, hair, and style. So, do you think this is about “How Toy Ad Vocabulary Reinforces Gender Stereotypes?” We don’t think so. We think that advertisers use words that sell, and these words sell not because kids are forced into stereotypical gender roles, but because boys and girls are reflecting how they are made.

Go check out the word clouds for boys and girls.


Luke Holzmann said...

This also falls in line with what Dr. Sax discusses in Why Gender Matters. Fascinating stuff.


Henry Cate said...

Thanks for mentioning the book. I'm pretty sure Janine has read it, but I never have. I guess I should track down our copy and add it to my reading stack.