Friday, August 07, 2009

A big black eye for Bing

I like Google. I use it for most of my searches. I would love for Bing to give it a serious challenge. If Bing started to get more traffic, it would be because Bing did better searches. We would all benefit.

But the world of business isn't just about building better mousetraps. Perception plays heavily.

Rogue Pharmacies Dominate Bing's Ads is a big black eye:

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The pharmacy ads that appear alongside search results on Microsoft's Bing are dominated by "rogue" companies, according to a report released yesterday by KnujOn, a spam-monitoring company, and LegitScript, a firm that verifies online pharmacies.
The report investigates the ads that appear when a person enters search terms such as "generic meds" or "online pharmacy" into Bing. Of the 69 advertisers that the company investigated, only seven were deemed to be legitimate. The remaining 62 did not require a prescription, in violation of US law, did not have a US address or offered to ship drugs from outside of the US.

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I wonder what the Microsoft guy in charge of selling ads was thinking. Did he not know who his customers were? Or did they offer the best price?


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Technorati tags: Bing, Google

2 comments:

Mrs. C said...

:] I will have to go take a look and see!

Luke said...

Ouch.

~Luke