Derek Sivers explains how companies succeeds in Are fans telling friends? If not, improve, don’t promote:
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You’ll know when you’re on to something special, because people will love it so much they’ll tell everyone.
If people aren’t telling their friends about it yet, don’t waste time marketing it. Instead, keep improving until they are.
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(Hat tip: Hacker News)
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Technorati tags: marketing, product, development
1 comment:
Agreed.
~Luke
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