Dawn puts up a pack of pokemon cards for sale on eBay, along with a story. The story is fun and entertaining, so thousands of people forwarded the link it to their friends. Almost 200,000 people check out the cards which ended up selling for $142.51.
Her blog BECAUSE I SAID SO is only three months old and she already has 294,000 hits. The blog got 77,000 hits on the last day of the auction.
This is the power of a well told story.
I wonder if she'll put putting more items up for sale?
(Hat tip: We Live in the Suburban Boon)
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Technorati tags: well, told, story
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